Definition Of Obesity And Obesity - 1632 Words

MEANING OF OBESITY: The term â€Å"overweight† â€Å"obesity† refer to body weight that is greater than what is considered healthy for a certain height. The most useful measure of overweight obesity is body mass index (BMI). BMI is calculated from your height and weight. In other way the condition of being obese is increased body weight caused by excessive accumulation of fat. The terms â€Å"overweight† â€Å"obese† describe weight ranges that are above what is medically accepted as healthy. [Reference-www.nhlbi.nih.gov] OVERVIEW: Millions of Americans and people worldwide are overweight or obese. Being overweight or obese puts people at risk for many health problems. [1] CORONARY HEART DISEASE OR ARTERY DISEASE- It is a narrowing of the small blood vessels that supply blood oxygen to the heart. Obesity can also lead to heart failure. This is a serious condition in which the heart cannot get pump enough blood to meet our body’s needs. [2] HIGH BLOOD PRESSURE OR HYPERTENSION- High blood pressure is increased blood pressure as blood flows through the arteries the heart works harder than normal. The chances of having high blood pressure are greater if we are overweight or obese. [3] HIGH BLOOD CHOLESTEROL OR DYSLIPIDEMIA- If people are overweight or obese, we are at increasedShow MoreRelatedObesity is Not a Disease Essay1185 Words   |  5 PagesObesity has played a major role in media over the last decade. With growing concern over the issue, a controversy over whether obesity is a disease itself or not has developed. Obesity, by definition, is a condition that is characterized by excessive accumulation and storage of fat in the body, usually indicated by a body mass index of 30 or greater. According to the currently accepted definition of disease, a condition of the body or one of its parts that impairs normal functioning and is typicallyRead MoreEvidence-Based Medicine For Treatment Protocolss, And Outcomes Of Evidence-Based Medicine1008 Words   |  5 Pagesfor Obesity and provide the perspective of conventional medicine, complementary and alternative health, and integrative medicine (IM) to determine new standards for medical treatment. A. Obesity - is an excessive accumulation of fat cell within the body that impairs a person’s health and is called malnutrition or undernutrition. Malnutrition includes wasting, stunting, underweight, inadequate vitamins or minerals, overweight, obesity, and diet-related noncommunicable diseases (â€Å"WHO | Obesity,† 2014)Read MoreObesity As A Disease Essay1378 Words   |  6 Pages(36.5%) of adults in the United States are obese. Obesity is defined as a weight that is higher than what is considered as a healthy weight. 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As health care professionals it is our responsibility toRead MoreChildhood Obesity : A Growing, Public Health Disorder1596 Words   |  7 PagesPurpose of the Study: Childhood obesity is a growing, public health disorder that has actually been turned into a disease because it is so ordinary, now, in many Americans. When it comes to childhood obesity, most people ask why the parents are not doing something about it or why they did not interfere, earlier, before the disease came to be obesity. Traditionally, being a fat kid meant being a healthy and strong k id, a kid who was likely to survive the diligence of gaunt and viruses or infectionRead MoreThe Obesity Epidemic Is Disturbing The Financial And Social Stability Of The United States1481 Words   |  6 PagesAn Obesity epidemic is disturbing the financial and social stability of the United States. As stated by the U.S. Department of Health and Human Services â€Å"our modern environment has allowed these conditions to increase at alarming rates and become highly pressing health problems for our nationâ€Å"(U.S. Department of Health and Human Services). Efforts made by authority figures have been enforced to solve this severe crisis. Obesity has become a concerning problem in the United States. This epidemic isRead MoreObesity in America: Management and Control716 Words   |  3 PagesObesity in America: Management and Control Americans are among the heaviest people on earth. Not only are we getting fatter, but were doing it at a younger age. It is estimated that as many as one in five Americans is obese, a condition defined as being more than 30 percent above the ideal weight based on height. In the United States, obesity prevalence doubled among adults between 1980 and 2004 (Ogden, et al., 2007). By understanding the magnitude, causes, and impact of obesity has on our societyRead MoreObesity : An Abnormal Accumulation Of Body Fat877 Words   |  4 Pages Obesity Andela Avdi 101 English Class Harper College Obesity Introduction Obesity has been medically defined as an abnormal accumulation of body fat on a one’s body that is considered not ideal. In most cases it’s a 20 percent or more over weight (Ogden,2012). Obesity has been considered a health risk and has been linked to diseases, such as diabetes, and has even been considered a cause of disability. The findings of the project will in a great way change the treatment of diseasesRead MoreObesity And The Body Weight Ideals1241 Words   |  5 Pagesaverage weight, width or the fat content in the body? Whether the definition is based on human width, abdominal diameter or weight, etc., the point of reference or datum depends on the observer and may vary from one individual to another. What is referred to as normal may not have definite dimensional measures but just arbitrary. Obesity to most people globally may be based on societal body weight ideals. Whatever be the definition of obesity any society, the fact remains that, when has a BMI of over twentyRead MoreObesity : Major Problem Affecting The World1324 Words   |  6 PagesIntroduction: Obesity is major problem affecting the world at this day and age, especially the Unites States. Based from the Centers for Disease Control and Prevention about one third or 78.6 million U.S adults are obese. It is not a surprise that being overweight and obese can lead to heart disease, type 2 diabetes, some types of cancers, etc. One can then assume that every person who is obese or overweight is automatically at risk however sometimes a person may have normal vital levels. The term

The Social Issue Of Poverty - 979 Words

Today approximately fourteen percent of the population would be able to give you an accurate definition of Poverty, because they are currently experiencing it first-hand in the United States (Maiese, 2003). Absolute Poverty, which academically can be defined as the lack of the minimum food and shelter necessary for maintaining life. This definition comes with much controversy because most Americans who have the bare basics to maintain life are still living in what is known as Relative Poverty. This would be a more appropriate definition as many of the poor lack the ability to live decently because they earn a considerably less amount than the nation’s median income. The social issue of Poverty is a phenomenon that is complicated to discover why it is perpetuated in our society. Americans as a whole have created a stereotypic explanation that cycle of poverty occurs because the poor choose to continue it. The idea that the people in poverty resign themselves to a culture of pov erty passed down from generation to generation where previous generations cannot transmit the intellectual, social, and cultural capital necessary to change their situation. This leaves them feeling negative, hopeless, powerless, and inferior to those of the middle class. This social issue is embedded in our social intuitions in all five basic levels. First in determining kindship within the family. Poverty affects the basic level any family system. The experience of long-term poverty affects aShow MoreRelatedThe Social Issue Of Poverty2200 Words   |  9 PagesThe social issue that I chose for my action paper is Poverty. Poverty is an issue that interests me not only because it affects so many people in the world every single day, but also because as a member of the lower class it affects me as well. Poverty is defined as being â€Å"the state or condition of having little or no money, goods, or means of support† (CAPAI). Poverty is one of the biggest issues in the world, a ffecting billions of people every day. It became a social problem many, many years agoRead MorePoverty As A Social Issue Essay1865 Words   |  8 Pagescycle of poverty for the rest of their lives. There is no light at the end of their tunnel, but instead more obstacles that they must overcome. Poverty, like other social divisions, is something that continues to plague society, and while it is most likely impossible to completely eradicate it, certain actions on the part of people who are not in poverty can be done in order to elevate those who within that state of poverty, and therefore improve the overall happiness. Poverty, as a social issue, needsRead MorePoverty : The Major Social Issues989 Words   |  4 PagesPoverty is considered one of the major social issues in the world today. Poverty is defined as the state or condition of having little or no money, goods, or any means of support. Poverty is not something that just randomly happens; this issue has been around for many, many years. For some people poverty is described as living from paycheck to paycheck. Lower income people are often looked down on because of the situation they are in, but not how they got to that point in their life or how can theyRead MoreThe Social Justice Issue Of Poverty963 Words   |  4 PagesRESEARCH THE SOCIAL JUSTICE ISSUE What is it: Many describe poverty as an economic deprivation, or lack of income. However, this alone does not incorporate the different social, cultural and political aspects of this unfortunate reality. Poverty is not only a deprivation of economic or material resources but a violation of human dignity. The general scarcity, lack, or the state of one without a specific amount of material possessions or money. It is a versatile concept that may be defined asRead MoreThe Social Justice Issue Of Poverty1890 Words   |  8 PagesAs an advocate for social change, I chose to focus on the Social Justice issue of poverty. I realize that the issue of poverty is a critical and very sensitive area because so many residents of low-income status are faced with reality of living in an unfortunate and rather disadvantaged financial situation. Those whom struggle with being effected by poverty are also faced with having limited availability to resources as well as power and a sense of security because o f deprivation of privilege. FromRead MoreChild Poverty : An Advancing Social Issue Essay1568 Words   |  7 PagesThroughout this paper, discussions will take place on, child poverty, an advancing social issue in New Zealand. Also, reasons why child poverty is a social issue in New Zealand will be debated. In addition, key concepts of three core sociological perspectives; structural functionalism, symbolic interactionism and conflict perspective will be explored. Followed by, explanations of child poverty in New Zealand, from each of the three perspectives will be given in order to explore the different viewpointsRead MoreSocial Issues Are Poor Education And Poverty875 Words   |  4 PagesSociological Autobiography In Sociology 101 we have learned a great deal about how interconnected social issues are. Poor education and poverty can often be connected to create a cycle of poverty that brings down the next generation. Racial inequality can often lead to poor job opportunities. Using the sociological imagination I will also attempt to connect events in my life to larger social problems and look at my life through the sociological perspective. I am going to look at how my privilegedRead MoreSocial Issues Of The Community And One Of Them Is Poverty986 Words   |  4 PagesThere are many social issues in the community and one of them is poverty. In 2013, fourteen and a half percent of the people in the United States were in poverty (Feeding America). Poverty tends to result from unemployment, low income, or a lack of education (Poverties.org). To begin with, Poverty is a big social issue that needs to be stopped as it leads to crime, hunger, and homelessness. It can rot communities from the insid e out. If people could tackle this at home then they could more easilyRead MoreSocial Issues of Poverty and Class Distinction during the Enlightenment Period2339 Words   |  9 Pagesï » ¿Social Issues of Poverty and Class Distinction during the Enlightenment Time Period Introduction Candide takes the form of a classic journey story and Candide must endure a series of misfortunes and trials before he can be reunited with his beloved and regain a qualified kind of redemption. It is in the misfortunes that Candide and others suffer in the novel that Voltaire cuts through the pretensions and hypocrisies of the Age of Reason (Cohen). The philosopher Pangloss, Candides tutor, insistsRead MorePoverty Is Not A Country Exclusive Issue1164 Words   |  5 Pages Poverty, what is it? Poverty cannot be defined by just one definition. Poverty is a serious worldwide issue that is affecting all of our lives in the world. In Fact,Did you know nearly half of the world’s population, more than three billion people, live on less than two dollars and fifty cents a day. Just think, If you were given that same budget could you survive? Would you be able to live the same lifestyle that you do? The answer is most likely no and this is a mind blowing statistic. Statics

Virtual Management for Accenture Free Essays

Q. 1 What are the advantages of working in a enviornment like the one created by accenture? Ans1: What are the disadvantage? Ans. Advantages of working in avirtual environment is useful to business organisations as it helps them in following ways:1) virtual environment helps develop and improve the performance of the organisations. We will write a custom essay sample on Virtual Management for Accenture or any similar topic only for you Order Now 2) operating virtually helps them to gather and share information easily even when they are far from each other. 3) virtual environment helps make decisions quickly and reliable. 4) easy access to global conferences. 5) helps in reducing overhead expenses. Disadvantages:1) face to face interaction is not possible. 2) may require heavy cost of, to maintain information system. 3) if system fails then working of the organisation also fails which leads to many inconveniences. Q:2 would you like to work in a company like Accenture? Why or Why not? explain your answer. Ans 2 :Yes, I would like to work in a company like Accenture. Because Accenture people are some of the most creative, forward-thinking people in the business world. They come from a wide range of cultural, educational and geographic backgrounds and are able to work in a dynamic and professional environment that values each person’s perspective. The different points of view they bring lead to superior business solutions for Accenture and our clients. We proactively capitalize on business and technology opportunities that enable higher levels of performance. Q. 3 What kinds of companies could benefit from being run virtually like Accenture? Could all companies be run virtually like Accenture? Ans 3: Companies whose major part of their working depends uponoutsourcing, who has workforce diversity and companies who provide their customers value based quality services with shared knowledge through internet would be benefited. No, all companies can’t be run virtually like Accenture as this is not an easy thing to do. It requires a good co-odination between the employees heavy installation cost of information system etc. which might be difficult for many organization to implement with. Q. 4 According to Accenture, how does information technology help create high-performance organization? Ans: Accenture research indicates that high-performance businesses view IT as a strategic asset—a source of both operational excellence and competitive advantage. Our Strategic IT Effectiveness (SITE) experts help top management adopt that mindset and achieve greater business value from IT. We have a clear perspective: IT is not merely a cost but a critical contributor to the business, focused on improving business value and performance. Our professionals are experienced with bold, value-creating approaches to IT, bringing boardroom-relevant criteria to IT investments and helping high-performance businesses to â€Å"think bigger† about IT’s ability to improve operating results How to cite Virtual Management for Accenture, Essays Virtual Management for Accenture Free Essays Q. 1 What are the advantages of working in a enviornment like the one created by accenture? Ans1: What are the disadvantage? Ans. Advantages of working in avirtual environment is useful to business organisations as it helps them in following ways:1) virtual environment helps develop and improve the performance of the organisations. We will write a custom essay sample on Virtual Management for Accenture or any similar topic only for you Order Now 2) operating virtually helps them to gather and share information easily even when they are far from each other. 3) virtual environment helps make decisions quickly and reliable. 4) easy access to global conferences. 5) helps in reducing overhead expenses. Disadvantages:1) face to face interaction is not possible. 2) may require heavy cost of, to maintain information system. 3) if system fails then working of the organisation also fails which leads to many inconveniences. Q:2 would you like to work in a company like Accenture? Why or Why not? explain your answer. Ans 2 :Yes, I would like to work in a company like Accenture. Because Accenture people are some of the most creative, forward-thinking people in the business world. They come from a wide range of cultural, educational and geographic backgrounds and are able to work in a dynamic and professional environment that values each person’s perspective. The different points of view they bring lead to superior business solutions for Accenture and our clients. We proactively capitalize on business and technology opportunities that enable higher levels of performance. Q. 3 What kinds of companies could benefit from being run virtually like Accenture? Could all companies be run virtually like Accenture? Ans 3: Companies whose major part of their working depends uponoutsourcing, who has workforce diversity and companies who provide their customers value based quality services with shared knowledge through internet would be benefited. No, all companies can’t be run virtually like Accenture as this is not an easy thing to do. It requires a good co-odination between the employees heavy installation cost of information system etc. which might be difficult for many organization to implement with. Q. 4 According to Accenture, how does information technology help create high-performance organization? Ans: Accenture research indicates that high-performance businesses view IT as a strategic asset—a source of both operational excellence and competitive advantage. Our Strategic IT Effectiveness (SITE) experts help top management adopt that mindset and achieve greater business value from IT. We have a clear perspective: IT is not merely a cost but a critical contributor to the business, focused on improving business value and performance. Our professionals are experienced with bold, value-creating approaches to IT, bringing boardroom-relevant criteria to IT investments and helping high-performance businesses to â€Å"think bigger† about IT’s ability to improve operating results How to cite Virtual Management for Accenture, Essays

Operations Management IKEA Case Study †Free Samples

Questions: How is IKEA Operations Plan dissimilar from that of most Furniture Retail Operations? Major Problems in running an Operations like IKEA. Operations Function within IKEA and how this is different from Sales Purpose? Answers: 1.Most of the scheming experts consider that IKEA provisions are planned that majorly has emotional collision on the managerial skills of consumers based on product purchase. In other words, IKEA follows a maze-like structure whereby it design the part of consumer by zigzagging the mazes trails of IKEA that got introduced in other products of IKEA (Slack, Chambers and Johnston 2014). It feels bound by unique furniture as well as accessories. IKEA follows a simple strategy for increasing their sales that tries in holding back the customers as far as possible. This give rise to impetuous supervisory habit of a customer who gets a boost from the iconic scheming arrangement of IKEA On the other hand, other furniture retail operations has an representation of having retail provisions at the edge of towns that has easy designs with lot of space, free standing partitions and small walls. However, other retail furniture stores grew in size as well as scale for becoming Britain most favorite and biggest furniture retailer for restructuring the store plan (Hultman et al. 2012). 2.It is essential for managing big furniture superstore such as IKEA and this requires lot of workforce. In other words, workforce management considers as one of the dangerous subject for IKEA. As the confusing structures of IKEA will be providing with enormous profits, it becomes hard for the customers especially in case of untoward accident that takes place at the store. In case of big furnishings stores, it has lot of products such as chair, beds as well as sofa sets. With the passage of time and in a situation of no sales, it has been presumed that products can be even dirty as well as non-usable when appropriate preservation behavior are not in the right place (Hellstrm and Nilsson 2013). On the contrary, small stores have fewer problems as noticed. The main concern is with the accessibility problems as most of the stores are not situated in towns. It can be a loss when management fails in selecting strategic locations in relation to its nearest competitors. Other retail furnitu re provisions are recognized for its compact size as compared to that of IKEA as well as incredible product lines conventionally where there is subject of space organization. 3.Operation function present within an organization will be defined as proper arrangement of resources that are dedicated for the production of goods as well as services. The main objective of IKEA is to elucidate the operation function as they rely upon providing competitive advantage in the global marketplace (Gustafsson et al. 2015). As far as IKEA superstores is concerned, the main significance of operation functions are portrayed in the fact that IKEA remains dedicated towards providing client with comfortable surroundings as well as better products. There are two set of sub operation prevailing in IKEA that includes warehousing as well as interior designing. Sales function considers as whole new vertical for IKEA as it is entirely dissimilar from the warehousing as well as interior scheming. Other retail furniture stores also believe in the same objective such as IKEA. Others relies upon superior customer service as the products targets high-end customers (Slack, Chambers and Johnston 2014). The core policy of IKEA is base on the idea of thrift as it provides high quality furnishings for cheap prices so that human being with little disposable income can even afford in purchase of a product. It is for this reason where operation function differs based on selection of ideologies. Both desires in achieving customer satisfaction as well as goodwill as the customer segments are different in nature. References: Gustafsson, K., Jnson, G., Smith, D. and Sparks, L., 2015. Packaging logistics and retailers profitability: an IKEA case study. In 13th Research Conference of the European Association for Education and Research in Commercial Distribution, July, Lund University, Lund, Sweden. Hellstrm, D. and Nilsson, F., 2013. Logistics-driven packaging innovation: a case study at IKEA. International Journal of Retail Distribution Management, 39(9), pp.638-657. Hultman, J., Johnsen, T., Johnsen, R. and Hertz, S., 2012. An interaction approach to global sourcing: A case study of IKEA. Journal of purchasing and supply management, 18(1), pp.9-21. Slack, N., Chambers, S. and Johnston, R., 2014. Operations management. Pearson education.

The Canada Act Essays - Constitution Of Canada,

The Canada Act By 1980 the constitution was no longer as well suited for the country of Canada. Changes were needed to be made in the constitution which had not been touched over the last 113 years. The Prime Minister wanted to secure a bill of rights in the constitution but also wanted to patriate the BNA Act. This meant to bring the act from British hands into Canadian control. In 1931 an earlier attempt had been made to patriate the BNA Act. At the time British Parliament had just recently passed the Statute of Westminster, which gave all dominions under British influence complete independence and no longer held them to British Law. This law also applied to Canada but not including the BNA Act. This occurred because the Federal and Provincial governments could not agree on a way of revising the act. The Provincial Government rather liked this agreement because it kept the federal government from going out and acting on its own and violating provincial rights. The question of amending the BNA Act was discussed many times after 1931. In 1971 in Victoria an agreement was almost made. The provinces were given 10 days to go over the proposals made in Victoria but Quebec did not agree and it was all scrapped leaving them at square one once again. Ontario and New Brunswick's input on the changes in the constitution/BNA Act: - free to carry on business throughout the country - should not be restricted by provincial rules on trade - one parliament ruling Canada - manage economic power to distribute wealth easily - provincial wealth should be distributed throughout Other provinces, (mainly Quebec), input on the changes in the constitution/BNA Act: - provincial communities are equally important to Canadians as was the nation provincial governments should better understand the needs of the people - Ottawa was not the only voice for Canada - provinces wanted more power in federal policies that concerned provincial matters In September 1980 another federal - provincial conference was held to discuss amending the BNA Act once again. Unfortunately there were two conflicting views at these meetings. The Prime Minister, Trudeau, took on the view that we were all "Canadians" - not French or English, not Westerners or Easterners. Trudeau thought that Canadians would do best to have all the same freedoms across the country. He wanted to focus on breaking down the provincial barriers and unify Canadians as citizens. October 2, 1980, Prime Minister Trudeau announced that he was going to patriate the constitution on the federal initiative alone. This statement did not go over well with the provinces. The supreme court was consulted on wether this was legal and some changes were made after it was declared legal but a huge break in the traditional methods of doing things. During October and November 1981, last minute negotiations and changes were made and finally an agreement was reached between Ottawa and nine of the provinces on a constitutional package. Of course the disagreeing province was Quebec who refused to go along with the agreement because Quebec had not been given Veto power over amendments. Still the proposals were passed and in March 1982 the British Parliament gave its approval to the newly proposed constitution act. The New Constitution Act included amendments made over the years to the BNA Act. But there were additions that would have effect on the federal system of the future. The new act focuses on strengthening provincial government control over natural resources, defines the principle of equalization which intends to guarantee all Canadians will have access to basic public services no matter where they live. The rights also included protection of both French and English language rights. In a separate section the existing Native rights are also protected. The changes in the BNA Act and Canadas constitution follow in suite to the changing times. The changes made for this day and age may no longer be applicable 50 years from now and once again the act will be reviewed and probably renegotiated.

About the U.S. Department of Justice (DOJ)

About the U.S. Department of Justice (DOJ) The United States Department of Justice (DOJ), also known as the Justice Department, is a Cabinet-level department in the executive branch of the U.S. federal government. The Justice Department is responsible for enforcing the laws enacted by Congress, administration of the U.S. justice system, and ensuring that the civil and constitutional rights of all Americans are upheld. The DOJ was established in 1870, during the administration of President Ulysses S. Grant, and spent its early years prosecuting members of the Ku Klux Klan. The DOJ oversees the activities of multiple federal law enforcement agencies including the Federal Bureau of Investigation (FBI) and the Drug Enforcement Administration (DEA). The DOJ represents and defends the U.S. government’s position in legal proceedings, including cases heard by the Supreme Court. The DOJ also investigates cases of financial fraud, administers the federal prison system, and reviews the actions of local law enforcement agencies according to the provisions of the Violent Crime Control and Law Enforcement Act of 1994. In addition, the DOJ oversees the actions of the 93 U.S. Attorneys who represent the federal government in courtrooms nationwide. Organization and History The Department of Justice is headed by the United States Attorney General, who is nominated by the President of the United States and must be confirmed by a majority vote of the U.S. Senate. The Attorney General is a member of the President’s Cabinet. At first, a one-person, part-time job, the position of Attorney General was established by the Judiciary Act of 1789. At the time, the duties of the Attorney General were limited to providing legal advice to the president and Congress. Until 1853, the Attorney General, as a part-time employee, was paid substantially less than the other Cabinet members. As a result, those early Attorneys General typically supplemented their salary by continuing to conduct their own private law practices, often representing paying clients before state and local courts in both civil and criminal cases. In 1830 and again in 1846, various members of Congress tried to make the Attorney Generals Office a full-time position. Finally, in 1869, Congress considered and passed a bill creating a Department of Justice to be headed by a full-time Attorney General. President Grant signed the bill into law on June 22, 1870, and the Department of Justice officially began operations on July 1, 1870. Appointed by President Grant, Amos T. Akerman served as America’s first Attorney General and used his position to vigorously pursue and prosecute Ku Klux Klan members. During President Grants first term alone, the Justice Department had issued indictments against Klan members, with over 550 convictions. In 1871, those numbers increased to 3,000 indictments and 600 convictions. The 1869 law that created the Department of Justice also increased the Attorney Generals responsibilities to include the supervision of all United States Attorneys, the prosecution of all federal crimes, and the exclusive representation of the United States in all court actions. The law also permanently barred the federal government from using private lawyers and created the office of Solicitor General to represent the government before the Supreme Court. In 1884, control of the federal prison system was transferred to the Justice Department from the Department of the Interior. In 1887, enactment of the Interstate Commerce Act gave the Justice Department responsibility for some law enforcement functions. In 1933, President Franklin D. Roosevelt issued an executive order giving the Justice Department responsibility for defending the United States against claims and demands filed against the government. Mission Statement The mission of the Attorney General and the U.S. Attorneys is: â€Å"To enforce the law and defend the interests of the United States according to the law; to ensure public safety against threats foreign and domestic; to provide federal leadership in preventing and controlling crime; to seek just punishment for those guilty of unlawful behavior; and to ensure fair and impartial administration of justice for all Americans.†

Evaluation of alternative growth paths available to organizations Essay

Evaluation of alternative growth paths available to organizations - Essay Example Everything takes some time and any initiative taken by a new entrant takes some time to fructify and yield desired results. There are four different strategies that can be chosen by a new entrant to penetrate a new market. These strategies are embodied in what is popularly known as Ansoff’s Matrix (Pearce and Robinson 2007). The four pronged attack that a marketer must implement in order to make a mark in a new market are aptly embodied in this matrix which clearly identifies between existing products and new products and existing markets and new markets. The pictorial representation of the matrix is: (tutor2u 2009) It is quite obvious that the strategies differ in different situations. If a company wishes to make its presence felt in an existing market with existing products it needs to adopt strategies that would help it in penetrating the market. But if the company is attempting to introduce new product in an existing market, it needs to concentrate more on strategies relat ed to product development as that would help it in creating a firmer hold on the existing market. Similarly, if the company is attempting to introduce existing products in new markets, it must concentrate on strategies that are closely associated with market development. Whereas, if the company has grand plans of entering new markets with new products it must embark on a path of diversification and devise relevant strategies. Market Penetration Product/market placement This strategy attempts to increase the market share of an existing product in an existing market and is generally adopted by firms that want to increase their turnover without altering their product portfolios. Main Principles As the main emphasis is on increasing the turnover, management should concentrate on increasing sales personnel while offering attractive discounts and bargain sales that are made to appear genuinely appealing through aggressive sales promotion and advertising. However, there is no assurance tha t such moves would pay dividends and a firm should adopt such strategies only if it feels the market has not matured or its market share is steadily decreasing due to onslaught of rivals. Organizational Example The best example of such market penetration strategy is observed in the way Airtel is promoting its services in the mobile telephony market in India. Pros and Cons There is bound to be a lot of investment in advertising and promotion and per unit revenue gets reduced due to discounts. So, the sales volumes must be sufficiently large to offset these reductions. But that can never be guaranteed. However, if the venture becomes successful, the firm can earn substantial revenue. Market Development Product/market placement When a firm tries to discover new markets for an existing product it is termed as market development strategy. It is obvious that a new market would result in additional turnover and consequent bolstering of the bottom-line. Main Principles There are two basic m ethods of focusing on a potential market. Such a market can be configured on the basis of geographical location such as state, country, region or even a city, or it could be delineated on the basis of demographic divides as gender or age. It could even be demarcated on the basis of income or educational or family background. This move is obviously riskier than market penetration as the firm is entering new and uncharted territories and should be undertaken only after potential for further expansion in domestic market is exhausted. Organizational Example The best example of market development strategy is exemplified by the ventures made by Pakistan Oil Company in new markets in Afghanistan or the way Chinese products, especially consumer products that have expanded their market all over the world. Pros and Cons A